MICA is india's premier management institute renowned for creating leadership in strategic marketing and communication. MICAT is the entrance test conducted by MICA for admission to its flagship 2 years full time post graduate diploma in management-communications (PGDM-C) programme. MICAT is conducted twice in december and february. To be able to appear in the MICAT exam, the candidates will have to take at least one of the three national level management entrance exams: CAT, XAT and GMAT.
Final composite score for admission shall be created based on the following weightage:
- CAT/XAT/GMAT: 20%
- MICAT: 30%
- GE: 20%
- PI: 30%
MICA's PGDM-C offers the following specialisations:
- Brand management
- Advertising management
- Marketing research and analytics
- Media management
- Digital communication management
The indian institutes of management (IIM'S) started this exam and use the test for selecting students for their business administration programs. The test is conducted every year by one of the iims based on a policy of rotation.